Predicting the use of online video advertising : using the theory of planned behavior / by Joonghwa Lee.

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Bibliographic Details
Main Author:	Lee, Joonghwa
Language:	English
Published:	2008.
Subjects:	Internet advertising. Internet videos. Advertising media planning. Consumer behavior.
Dissertation Note:	Thesis M.A. Michigan State University. Advertising 2008.
Physical Description:	vii, 76 leaves ; 29 cm
Format:	Thesis Book

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