Predicting the use of online video advertising : using the theory of planned behavior / by Joonghwa Lee.
Main Author: | Lee, Joonghwa |
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Language: | English |
Published: |
2008.
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Subjects: | |
Dissertation Note: |
Thesis M.A. Michigan State University. Advertising 2008. |
Physical Description: | vii, 76 leaves ; 29 cm |
Format: | Thesis Book |