Predicting the use of online video advertising : using the theory of planned behavior / by Joonghwa Lee.

Bibliographic Details
Main Author: Lee, Joonghwa
Language:English
Published: 2008.
Subjects:
Dissertation Note:
Thesis M.A. Michigan State University. Advertising 2008.
Physical Description:vii, 76 leaves ; 29 cm
Format: Thesis Book

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