Use now, pay later : an examination of the influence of advertising financing claims on time-related behaviors and perceived affordability of purchase / by Patrcie Marie Katrak.

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Bibliographic Details
Main Author: Katrak, Patrice Marie
Language:English
Published: [2000], ©2000.
Subjects:
Advertising > Psychological aspects.
Consumer behavior.
Consumers > Attitudes.
Electronic dissertations.
Genre:
Electronic dissertations.
Online Access:
Connect to online resource - MSU authorized users
Connect to online resource - All users (Digital Object Identifier Permalink)
Dissertation Note:
Thesis Ph. D. Michigan State University. College of Communications Arts and Sciences, Mass Media Program 2000.
Physical Description:1 online resource (xvi, 225 pages) : illustrations
Format: Thesis Electronic eBook

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Online Access

Connect to online resource - MSU authorized users
Connect to online resource - All users (Digital Object Identifier Permalink)