Tourism branding : communities in action / [edited by] Liping A. Cai, William C. Gartner, Ana María Munar.

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Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...

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Bibliographic Details
Uniform Title:Bridging tourism theory and practice ; v. 1.
Other Authors: Cai, Liping A.
Gartner, William C.
Munar, Ana María
Language:English
Published: Bingley, UK : Emerald Group Publishing, 2009.
Edition:First edition.
Series:Bridging tourism theory and practice ; v. 1.
Subjects:
Advertising > Tourism.
Place marketing.
Tourism.
Tourism > Marketing.
Physical Description:viii, 297 pages : illustrations, maps ; 24 cm
Format: Book

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