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|a 659.1/13
|2 22
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| 100 |
1 |
|
|a Springer, Paul
|c (Mass media specialist)
|0 http://id.loc.gov/authorities/names/no2014050076
|
| 245 |
1 |
0 |
|a Ads to icons :
|b how advertising succeeds in a multimedia age /
|c Paul Springer.
|
| 250 |
|
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|a Second edition.
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| 260 |
|
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|a London ;
|a Philadelphia :
|b Kogan Page,
|c 2009.
|
| 300 |
|
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|a xviii, 343 pages :
|b illustrations ;
|c 24 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references (pages [325]-329) and index.
|
| 505 |
0 |
|
|a Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins.
|
| 650 |
|
0 |
|a Advertising
|v Case studies.
|0 http://id.loc.gov/authorities/subjects/sh2009113785
|
| 650 |
|
0 |
|a Advertising campaigns
|v Case studies.
|0 http://id.loc.gov/authorities/subjects/sh85001196
|
| 856 |
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|z Connect to: Table of contents only - All users
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|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
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|m 31293007135829
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