Activity-based market segmentation in a rural tourism destination : a case study of west-central Michigan / by Nai-Kuan Yang.

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Bibliographic Details
Main Author: Yang, Nai-Kuan
Language:English
Published: 2009.
Subjects:
Rural tourism > Michigan.
Rural development > Michigan.
Recreation > Marketing > Michigan.
Outdoor recreation > Marketing > Michigan.
Tourism > Marketing > Michigan.
Dissertation Note:
Thesis Ph. D. Michigan State University. Park, Recreation and Tourism Resources 2009.
Physical Description:xiii, 240 leaves : maps ; 29 cm
Format: Thesis Microfilm Book
Description
Note:Microform.
Call Number:Yang, N - 3 fiche
Bibliography Note:Includes bibliographical references (leaves 211-240).
Reproduction Note:
Microfiche. Ann Arbor, Mich. : UMI, 2010 3 microfiche ; 11 x 15 cm.