Cross-media promotion / Jonathan Hardy.

Bibliographic Details
Main Author: Hardy, Jonathan, 1963-
Language:English
Published: New York : Peter Lang, [2010], ©2010.
Subjects:
Mass media > Marketing.
Product placement in mass media.
Mass media > Economic aspects.
Physical Description:xvii, 334 pages ; 23 cm
Format: Book
Description
Call Number:P96.M36 .H37 2010
Bibliography Note:Includes bibliographical references and index.
ISBN:9781433101373 (paperback)
1433101378 (paperback)
9781433101465 (hardcover)
1433101467 (hardcover)