The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / Jeffrey L. Cruikshank and Arthur W. Schultz.

Bibliographic Details
Main Author: Cruikshank, Jeffrey L.
Other Authors: Schultz, Arthur W.
Language:English
Published: Boston, Mass. : Harvard Business Review Press, [2010], ©2010.
Subjects:
Lasker, Albert Davis, > 1880-1952.
Advertising > History > 20th century.
Advertisers > Biography.
Genre:
Biography.
Physical Description:viii, 435 pages, 32 unnumbered pages of plates : illustrations (some color) ; 24 cm
Format: Book
Contents:
  • The orator and the entrepreneur
  • The Galveston hothouse
  • Success in Chicago
  • Salesmanship in print
  • Growing up, breaking down
  • The greatest copywriter
  • Orange juice and raisin bread
  • Fighting for Leo Frank
  • Into the tomato business
  • Saving baseball from itself
  • Venturing into politics
  • Electing a president
  • The damnedest job in the world
  • A family interlude
  • A defeat and two victories
  • Selling the unmentionable, and more
  • Retrenching and reshaping
  • Selling and unselling California
  • The downward spiral
  • Changing a life
  • Finding peace
  • The lasker legacy.