Books for sale : the advertising and promotion of print since the fifteenth century / edited by Robin Myers, Michael Harris and Giles Mandelbrote.

"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by pu...

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Bibliographic Details
Uniform Title:Publishing pathways.
Other Authors: Myers, Robin (Book trade historian)
Harris, Michael, 1938-
Mandelbrote, Giles
Language:English
Published: New Castle, DE : London : Oak Knoll Press ; British Library, 2009.
Series:Publishing pathways.
Subjects:
Books > Marketing > History.
Selling > Books > History.
Booksellers and bookselling > History.
Book industries and trade > History.
Physical Description:xvi, 191 pages : illustrations, maps ; 24 cm.
Format: Book

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