|
|
|
|
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
in00004673396 |
| 005 |
20220616144816.0 |
| 008 |
091105s2009 deuab b 001 0 eng |
| 010 |
|
|
|a 2009046880
|
| 020 |
|
|
|a 9781584562658 (Oak Knoll : alk. paper)
|
| 020 |
|
|
|a 158456265X (Oak Knoll : alk. paper)
|
| 020 |
|
|
|a 9780712350853 (British Library : alk. paper)
|
| 020 |
|
|
|a 0712350853 (British Library : alk. paper)
|
| 035 |
|
|
|a (CaEvSKY)sky204608551
|
| 035 |
|
|
|a (OCoLC)456373702
|
| 040 |
|
|
|a DLC
|c DLC
|d YDX
|d DLC
|d UtOrBLW
|
| 049 |
|
|
|a EEMR
|
| 050 |
0 |
0 |
|a Z280
|b .B68 2009
|
| 082 |
0 |
0 |
|a 381/.4500209
|2 22
|
| 245 |
0 |
0 |
|a Books for sale :
|b the advertising and promotion of print since the fifteenth century /
|c edited by Robin Myers, Michael Harris and Giles Mandelbrote.
|
| 260 |
|
|
|a New Castle, DE :
|b Oak Knoll Press ;
|a London :
|b British Library,
|c 2009.
|
| 300 |
|
|
|a xvi, 191 pages :
|b illustrations, maps ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a Publishing pathways
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Sale advertisements for books printed in the fifteenth century / Lotte Hellinga -- Selling the Biblia Regia: the marketing and distribution methods for Christopher Plantin's polyglot Bible / Julianne Simpson -- Printed advertisements: some variations in their use around 1700 / Michael Harris -- Advertising books in eighteenth-century Paris: evidence from Waddesdon Manor's trade card collection / Phillippa Plock -- Many good books: advertising and the book trade in early nineteenth-century Ireland / Charles Benson -- From protection to promotion: the uses of the book jacket / Alan Powers -- The use and effect of literary prizes in the late twentieth century / Peter Straus -- Advertising books online: yesterday, today and tomorrow / Udo Göllmann.
|
| 520 |
|
|
|a "Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.
|
| 650 |
|
0 |
|a Books
|x Marketing
|x History.
|0 http://id.loc.gov/authorities/subjects/sh2009117403
|
| 650 |
|
0 |
|a Selling
|x Books
|x History.
|0 http://id.loc.gov/authorities/subjects/sh97007196
|
| 650 |
|
0 |
|a Booksellers and bookselling
|x History.
|0 http://id.loc.gov/authorities/subjects/sh85015765
|
| 650 |
|
0 |
|a Book industries and trade
|x History.
|0 http://id.loc.gov/authorities/subjects/sh2009117359
|
| 700 |
1 |
|
|a Myers, Robin
|c (Book trade historian)
|0 http://id.loc.gov/authorities/names/no2013141966
|
| 700 |
1 |
|
|a Harris, Michael,
|d 1938-
|0 http://id.loc.gov/authorities/names/n84100274
|
| 700 |
1 |
|
|a Mandelbrote, Giles.
|0 http://id.loc.gov/authorities/names/n97027984
|
| 830 |
|
0 |
|a Publishing pathways.
|0 http://id.loc.gov/authorities/names/n84705100
|
| 907 |
|
|
|y .b76281176
|b 170922
|c 101015
|
| 998 |
|
|
|a rs
|b 110317
|c m
|d a
|e -
|f eng
|g deu
|h 0
|i 2
|
| 999 |
f |
f |
|i aee8aef8-adfe-5cc9-9d04-d812dddf0aba
|s 0dac8802-f955-52d5-a4ac-0e8d121ecb04
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Remote Storage
|d MSU Remote Storage
|t 0
|e Z280 .B68 2009
|h Library of Congress classification
|i Printed Material
|m 31293031974144
|n 1
|
