Reconnecting marketing to markets / edited by Luis Araujo, John Finch, Hans Kjellberg.

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From the publisher. The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that mar...

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Bibliographic Details
Other Authors: Araujo, Luis, 1959-
Finch, John D.
Kjellberg, Hans
Language:English
Published: Oxford : Oxford University Press, 2010.
Subjects:
Marketing > Philosophy.
Marketing > Social aspects.
Physical Description:xv, 275 pages : illustrations ; 24 cm
Format: Book

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