Perspectives on fundraising / J. Bradford Hodson, Bruce W. Speck, editors.
"The purpose of this issue ... is to offer university administrators ... some perspectives on fundraising that will assist them in building and assessing their institution's private giving operation"--P. 1.
| Uniform Title: | New directions for higher education ;
no. 149. |
|---|---|
| Other Authors: | |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
[2010], ©2010.
|
| Series: | New directions for higher education ;
no. 149. |
| Subjects: | |
| Physical Description: | 92 pages : 1 illustration ; 23 cm. Also issued online. |
| Format: | Book |
Contents:
- The growing role of private giving in financing the modern university / Bruce W. Speck
- The foundation-institution partnership: the role of institutionally related foundations in public higher education / David Bass
- The challenge of funding fundraising / Robert J. Holmes, Jr.
- Leading the way: the role of presidents and academic deans in fundraising / J. Bradford Hodson
- Determining the success of fundraising programs / Thomas S. Hiles
- Integrating development, alumni relations, and marketing for fundraising success / Thomas R. Stevick
- Balancing fundraising in academic programs and intercollegiate athletics / Elizabeth H. King, Eric L. Sexton, James J. Rhatigan
- Prospect development systems: empowering artful fundraising / Dan J. Nicoson
- Recruiting, training, and retaining high-performance development teams / Stephen D. Elder.