The Boston Consulting Group on strategy / edited by Carl W. Stern and Michael S. Deimler.
"Anthology of articles on strategy and management is a companion for executives facing the need to rethink their businesses ... Contains seminal concepts about reducing costs and gaining market share, as well as new thinking on the power of networks, pricing and segmentation, and the impact of ever...
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| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
[2006], ©2006.
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| Edition: | Second edition. |
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| Physical Description: | xvii, 413 pages : illustrations ; 24 cm |
| Variant Title: |
On strategy. |
| Other Uniform Title: | Perspectives on strategy.
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| Format: | Book |
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