Affinity : beyond branding / Martin Goldfarb & Howard Aster.

Out of the box! : brand experiences between pop-up and flagship
Published: (2011)

Brand marketing : building winning brand strategies that deliver value and customer satisfaction
by: Weilbacher, William M.
Published: (1993)

StoryBranding : creating standout brands through the power of story
by: Signorelli, Jim
Published: (2012)

The better mousetrap : brand invention in a media democracy
by: Pont, Simon
Published: (2013)

Leveraging the corporate brand
by: Gregory, James R.
Published: (1997)

Brands and branding geographies
Published: (2011)

Digital luxury : transforming brands & consumer experiences
by: Batat, Wided
Published: (2019)

Experience the message : how experiential marketing is changing the brand world
by: Lenderman, Max
Published: (2006)

How brands grow : what marketers don't know
by: Sharp, Byron
Published: (2010)

Brand the change
by: Miltenburg, Anne, 1981-
Published: (2017)

Experiential marketing : a practical guide to interactive brand experiences
by: Smilansky, Shaz
Published: (2018)

Experiential marketing : a practical guide to interactive brand experiences
by: Smilansky, Shaz
Published: (2009)

Brand Bible : the complete guide to building, designing, and sustaining brands
by: Millman, Debbie
Published: (2012)

Romancing the customer : maximizing brand value through powerful relationship management
by: Temporal, Paul
Published: (2001)

Competitive branding : winning in the market place with value-added brands
by: Nilson, Torsten H., 1949-
Published: (1998)

Branding : in five and a half steps : the definitive guide to the strategy and design of brand identities
by: Johnson, Michael, 1964-
Published: (2016)

Brand, meet story : how to create engaging content to win business and influence your audience
by: Levy, Heather Pemberton
Published: (2016)

Integrated brand marketing and measuring returns
Published: (2010)

A niche share approach for assessing brand performance and identifying competitive groups
by: Milne, George R.
Published: (1994)

Brand new brand : restarting your business in a time of crisis and transformation
Published: (2021)

Bootstrap branding : an entrepreneur's guide to building a brand with limited finances
by: VanHurley, Vickie L.
Published: (2017)

Bootstrap branding : an entrepreneur's guide to building a brand with limited finances
by: VanHurley, Vickie L.
Published: (2017)

Hello, my name is awesome : how to create brand names that stick
by: Watkins, Alexandra
Published: (2014)

Uprising : how to build a brand-and change the world-by sparking cultural movements
by: Goodson, Scott
Published: (2012)

Marketing semiotics : signs, strategies, and brand value
by: Oswald, Laura R.
Published: (2012)

What is a 21st century brand? : new thinking from the next generation of advertising leaders
Published: (2015)

Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
by: Keller, Kevin Lane, 1956-
Published: (1997)

Branding Chinese mega-cities : policies, practices and positioning
by: Berg, Per-Olof, 1946-, et al.
Published: (2014)

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications
by: Salinas, Gabriela
Published: (2009)

Powerful B2B content : using brand journalism to create compelling and authentic storytelling
by: Flashman, Gay
Published: (2020)

The "Made in Germany" champion brands : nation branding, innovation and world export leadership
by: Joseph, Ugesh Anthony
Published: (2013)

Instagram power : build your brand and reach more customers with visual influence
by: Miles, Jason, 1970-
Published: (2019)

Building brands in Asia : from the inside out
by: Andrews, Tim G., 1968-, et al.
Published: (2017)

Brand revolution : rethinking brand identity
by: Sicard, Marie-Claude
Published: (2013)

Branding with powerful stories : the villains, victims, and heroes model
by: Stone, Greg J.
Published: (2019)

From Chinese brand culture to global brands : insights from aesthetics, fashion and history
by: Zhiyan, Wu
Published: (2013)