Marketing straight to the heart / Barry Feig.

Show other versions (2)
Bibliographic Details
Main Author: Feig, Barry
Language:English
Published: New York : AMACOM, [1997], ©1997.
Subjects:
Brand choice.
Motivation research (Marketing)
Marketing > Psychological aspects.
Physical Description:xi, 210 pages : illustrations ; 24 cm
Format: Book
Contents:
  • 1. What is share of heart? How can it work for you?-- 2. Fifteen hot buttons to push-- 3. Straight-to-the-heart marketing research
  • 4. Staking your claim to your target market-- 5. Developing the marketing strategy-- 6. Creating share of heart from the start-- 7. Exploding those deadly marketing myths-- 8. How marketing to the heart can reverse the fortunes of stagnant or declining brands-- 9. Hooking the heart through advertising-- 10. Making consumers embrace your products-- 11. About value.