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00000cam a2200000 a 4500 |
| 001 |
in00004734299 |
| 003 |
OCoLC |
| 005 |
20220616155816.0 |
| 008 |
091215t20102010vau b 001 0 eng |
| 010 |
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|a 2009052302
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| 020 |
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|a 9781579223335 (pbk. : alk. paper)
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| 035 |
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|a (CaEvSKY)sky207514056
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| 035 |
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|a (OCoLC)475455302
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| 040 |
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|a DLC
|c DLC
|d DLC
|d UtOrBLW
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| 043 |
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|a n-us---
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| 049 |
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|a EEMR
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| 050 |
0 |
0 |
|a LB2342.8
|b .T97 2010
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| 082 |
0 |
0 |
|a 659.2/937873
|2 22
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| 100 |
1 |
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|a Tyson, William,
|d 1949-
|0 http://id.loc.gov/authorities/names/n2009079776
|
| 245 |
1 |
0 |
|a Pitch perfect :
|b communicating with traditional and social media for scholars, researchers, and academic leaders /
|c William Tyson ; foreword by Robert Zemsky.
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| 250 |
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|a First edition.
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| 260 |
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|a Sterling, Va. :
|b Stylus Pub.,
|c [2010], ©2010.
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| 300 |
|
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|a xvi, 224 pages ;
|c 23 cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
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| 338 |
|
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|a volume
|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Telling Your Story : Is It a Good Report If It's Not Read? -- How the Media Works -- Getting Started -- Developing a Media Strategy : Prioritizing the Media -- Presenting Your Story in Writing -- Calling the Media -- Media Sessions -- Resources for Contacting the Media -- Presenting New Research Findings -- When a Reporter Calls -- The Media Interview -- Radio and Television Interviews -- Opinion articles -- Letters to the Editor -- Speeches -- Book Promotion -- Web 2.0 and Beyond.
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| 650 |
|
0 |
|a Universities and colleges
|x Public relations
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh2010117469
|
| 650 |
|
0 |
|a Communication in education
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh2008100507
|
| 650 |
|
0 |
|a Mass media and education
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh99010316
|
| 650 |
|
0 |
|a College teachers
|x Professional relationships
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh85028378
|
| 907 |
|
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|y .b83910621
|b 160824
|c 110323
|
| 998 |
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|a mn
|b 110630
|c m
|d a
|e -
|f eng
|g vau
|h 0
|i 2
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| 999 |
f |
f |
|i fcef63c9-b440-5204-bf28-d9421ab088df
|s 84e4cc21-e1ad-5ab8-9e71-e90b9b165cfb
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Main Library
|d MSU Main Library
|t 0
|e LB2342.8 .T97 2010
|h Library of Congress classification
|i Printed Material
|m 31293032036646
|n 1
|
