Modelling reference-dependent and labelling effects in consumers' functional food choices / Ning Ning (Helen) Zou and Jill E. Hobbs.

Bibliographic Details
Uniform Title:	Project report (Consumer and Market Demand Agricultural Policy Research Network) ; CMD-08-03.
Main Author:	Zou, Ning Ning (Helen)
Corporate Authors:	Consumer and Market Demand Agricultural Policy Research Network University of Alberta. Department of Rural Economy
Other Authors:	Hobbs, Jill E.
Language:	English
Published:	Edmonton : Department of Rural Economy, Faculty of Agriculture & Forestry, and Home Economics, University of Alberta, [2008]
Series:	Project report (Consumer and Market Demand Agricultural Policy Research Network) ; CMD-08-03.
Subjects:	Consumers > Canada > Attitudes. Functional foods > Canada > Public opinion. Consumers' preferences > Canada.
Physical Description:	18 pages : illustrations ; 28 cm.
Format:	Book

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