Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.
"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the...
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| Language: | English |
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Chichester, West Sussex, U.K. :
Wiley,
2011.
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| Edition: | Seventh edition. |
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| Physical Description: | xvi, 573 pages : illustrations (some color) ; 25 cm |
| Format: | Book |
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