Analytics at work : smarter decisions, better results / Thomas H. Davenport, Jeanne G. Harris, Robert Morison.

"In their previous book, Competing on Analytics, Thomas H. Davenport and Jeanne G. Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with their gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk management, and profits." "Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations - one business decision at a time. The authors show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed." "Based on new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines a five-step model for deploying and succeeding with analytical initiatives."--BOOK JACKET.