Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.

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Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

Bibliographic Details
Main Author: Osterwalder, Alexander
Other Authors: Pigneur, Yves
Clark, Tim, 1956-
Language:English
Published: Hoboken, NJ : Wiley, [2010], ©2010.
Subjects:
Business planning.
New business enterprises.
Strategic planning.
Local Note:
LM copies part of the Professional Development Lending Library collection.
LM copies are part of the Professional Development and Lending Library.
Physical Description:278 pages : illustrations (some color) ; 19 x 24 cm
Format: Book
Contents:
  • 1: Canvas
  • Definition of a business model
  • The 9 building blocks
  • The business model canvas
  • 2: Patterns
  • Unbundling business models
  • The long tail
  • Multi-sided platforms
  • FREE as a business model
  • Open business models
  • 3: Design
  • Customer insights
  • Ideation
  • Visual thinking
  • Prototyping
  • Storytelling
  • Scenarios
  • 4: Strategy
  • Business model environment
  • Evaluating business models
  • Business model perspective on blue ocean strategy
  • Managing multiple business models
  • 5: Process
  • Business model design process.