Business research : a practical guide for undergraduate & postgraduate students / Jill Collis & Roger Hussey.

Bibliographic Details
Main Author: Collis, Jill
Other Authors: Hussey, Roger
Language:English
Published: Hampshire, [UK] ; New York, NY : Palgrave Macmillan, 2009.
Edition:Third edition.
Subjects:
Business > Research > Methodology.
Physical Description:xv, 358 pages : illustrations ; 24 cm
Format: Book
Contents:
  • Understanding research
  • Making academic decisions
  • Dealing with practical issues
  • Identifying your research paradigm
  • Choosing a methodology
  • Searching and reviewing your literature
  • Writing your research proposal
  • Collecting qualitative data
  • Analysing qualitative data
  • Collecting data for statistical analysis
  • Analysing data using descriptive statistics
  • Analysing data using inferential statistics
  • Writing up the research
  • Troubleshooting.