A dictionary of marketing / Charles Doyle.
Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketi...
| Uniform Title: | Oxford paperback reference.
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| Main Author: | |
| Language: | English |
| Published: |
Oxford ; New York :
Oxford University Press,
[2011], ©2011.
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| Series: | Oxford paperback reference.
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| Subjects: | |
| Genre: | |
| Physical Description: | 436 pages : illustrations ; 20 cm. |
| Variant Title: |
Oxford dictionary of marketing. [Cover title]
Marketing. |
| Format: | Book |
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