Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley & C.C. Chapman.
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
| Uniform Title: | New rules of social media series.
|
|---|---|
| Main Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
[2011], ©2011.
|
| Series: | New rules of social media series.
|
| Subjects: | |
| Physical Description: | xxii, 282 pages : illustrations ; 24 cm. |
| Format: | Book |
| Summary: |
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base. |
|---|---|
| Call Number: | HF5415.1265 .H3577 2011 |
| Bibliography Note: | Includes bibliographical references and index. |
| ISBN: | 9780470648285 (hbk.) 0470648287 (hbk.) |