Advertising and the World Wide Web / edited by David W. Schumann, Esther Thorson.

Bibliographic Details
Corporate Author: Conference on Advertising and Consumer Psychology
Other Authors: Schumann, David W.
Thorson, Esther
Language:English
Published: Mahwah, NJ : Lawrence Erlbaum Associates, 1999.
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Physical Description:ix, 317 pages : illustrations ; 24 cm
Format: Conference Proceeding Book

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