Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber.
"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining dem...
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| Language: | English |
| Published: |
New York :
Crown Business,
[2011], ©2011.
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| Edition: | First edition. |
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| Local Note: |
LM copies part of the Professional Development Lending Library collection. |
| Physical Description: | viii, 357 pages ; 25 cm |
| Format: | Book |