Inside Coca-Cola : a CEO's life story of building the world's most popular brand / Neville Isdell, with David Beasley.
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
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| Language: | English |
| Published: |
New York :
St. Martin's Press,
2011.
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| Edition: | First edition. |
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| Physical Description: | xiv, 254 pages, 8 unnumbered pages of plates : illustrations ; 22 cm |
| Format: | Book |
| Summary: |
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility. |
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| Note: | Includes index. |
| Call Number: | HD9349.S634 C645 2011 |
| ISBN: | 9780312617950 (hardcover : alk. paper) 031261795X (hardcover : alk. paper) 9781250004987 (pbk.) 1250004985 (pbk.) |