Marketing for scientists : how to shine in tough times / Marc J. Kuchner.
"It's a tough time to be a scientist: universities are shuttering science departments, federal agencies are facing flat budgets, and many newspapers have dropped their science sections. But according to Marc Kuchner, this anti-science climate doesn't have to equal a career death knell-it just means...
Main Author: | |
---|---|
Language: | English |
Published: |
Washington, DC :
Island Press,
[2012], ©2012.
|
Subjects: | |
Physical Description: | x, 236 pages : illustrations ; 23 cm |
Format: | Book |
Summary: |
"It's a tough time to be a scientist: universities are shuttering science departments, federal agencies are facing flat budgets, and many newspapers have dropped their science sections. But according to Marc Kuchner, this anti-science climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. Kuchner presents methods for building relationships and branding yourself effectively-how to get articles published, use social media, and impress potential employers and funders. Marketing for Scientists distills the strategies needed to keep pace in a Web 2.0 world"-- Provided by publisher. |
---|---|
Call Number: | Q147 .K83 2012 |
Bibliography Note: | Includes bibliographical references and index. |
ISBN: | 9781597269940 (pbk. : acid-free paper) 1597269948 (pbk. : acid-free paper) |