Motoring the future : VW and Toyota vying for pole position / Petra Blum, Mark Schneider, Engelbert Wimmer.

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Bibliographic Details
Main Author: Blum, Petra
Other Authors: Schneider, Mark
Wimmer, Engelbert
Language:English
Published: New York : Palgrave Macmillan, 2012.
Subjects:
Automobile industry and trade.
Toyota Jidōsha Kōgyō Kabushiki Kaisha.
Volkswagenwerk.
Physical Description:xiii, 272 pages : illustrations
Format: Book
Contents:
  • Contents note continued: 3.5.A Global Player with a Distinctly Japanese Identity
  • 3.6.Toyota's Luxury Strategy: Lexus vs. Daimler and BMW
  • 3.7.Motorizing Emerging Economies: Toyota's "Car for the World"
  • 3.8.Managing Relationships the Japanese Way
  • 3.9.Toyota: An Endurance Runner
  • 3.10.The Disaster: "Runaway Toyotas"
  • 3.11.Change of Generations: Exploring Future Possibilities and Carrying the Load of the Past
  • 3.12.Environmental Protection: Toyota's Development of Alternative Drivetrains
  • 4.The Race for Pole Position: Winning by a Nose
  • 4.1.Phoenix from the Ashes
  • 4.2.Round Two
  • 4.3.Volkswagen Moves to Overtake
  • 4.4.Toyota: Digging in on the Green Front
  • 4.5.The Battle on the Bottom Line
  • 4.6.The Tides of Globalization
  • 4.7.The Final Lap
  • 4.8.Comparing Corporate Values
  • 5.Epilogue: New Challenges and New Engines
  • 5.1.Population Growth and Oil Supplies
  • 5.2.Biofuels: Green Gasoline
  • 5.3.A Tank Full of Gas
  • 5.4.Hoping for Hydrogen.
  • Contents note continued: 5.5.Electric Cars: The Day after Tomorrow.