Managing and growing a cultural heritage web presence : a strategic guide / Mike Ellis.
Provides a complete guide for anyone looking to build or maintain a cultural heritage web presence. Contains data and case studies on current practice from large and small cultural heritage institutions, it advises on the best strategic approach, provides insight into how key institutions manage the...
| Main Author: | |
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| Language: | English |
| Published: |
London :
Facet,
2011.
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| Subjects: | |
| Online Access: | |
| Physical Description: | xix, 217 pages : illustrations ; 24 cm |
| Variant Title: |
Managing & growing a cultural heritage web presence : a strategic guide. |
| Format: | Book |
MARC
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| 100 | 1 | |a Ellis, Mike |c (Digital strategist) |0 http://id.loc.gov/authorities/names/no2016003389 | |
| 245 | 1 | 0 | |a Managing and growing a cultural heritage web presence : |b a strategic guide / |c Mike Ellis. |
| 246 | 3 | |a Managing & growing a cultural heritage web presence : |b a strategic guide. | |
| 260 | |a London : |b Facet, |c 2011. | ||
| 300 | |a xix, 217 pages : |b illustrations ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Provides a complete guide for anyone looking to build or maintain a cultural heritage web presence. Contains data and case studies on current practice from large and small cultural heritage institutions, it advises on the best strategic approach, provides insight into how key institutions manage their websites, and hints and tips on best practice. | ||
| 650 | 0 | |a Cultural property |x Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh97000183 | |
| 650 | 0 | |a Web site development. |0 http://id.loc.gov/authorities/subjects/sh98004795 | |
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
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