Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury / Pamela N. Danziger.

Show other versions (1)

The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding.

Bibliographic Details
Main Author: Danziger, Pamela N.
Language:English
Published: Ithaca, NY : Paramount Market Pub., [2011], ©2011.
Subjects:
Luxuries > Marketing.
Target marketing.
Consumer behavior.
Physical Description:xvi, 256 pages : illustrations ; 23 cm
Format: Book

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.