American icon : Alan Mulally and the fight to save Ford Motor Company / Bryce G. Hoffman.
An account of the near-collapse of Ford in 2008 outlines the efforts of CEO Alan Mulally to save the company, describing Ford's subsequent transformation into the world's most profitable automobile business.
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| Language: | English |
| Published: |
New York :
Crown Business,
[2012], ©2012.
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| Edition: | First edition. |
| Subjects: | |
| Physical Description: | x, 422 pages, 8 unnumbered pages of plates : illustrations ; 25 cm |
| Format: | Book |
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