Insanely simple : the obsession that drives Apple's success / Ken Segall.
Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.
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| Language: | English |
| Published: |
New York :
Portfolio,
2012.
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| Subjects: | |
| Physical Description: | xi, 225 pages ; 24 cm |
| Variant Title: |
Obsession that drives Apple's success. |
| Format: | Book |
| Summary: |
Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals. |
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| Note: | Includes index. |
| Call Number: | HD53 .S44 2012 |
| ISBN: | 9781591844839 (hc.) 1591844835 (hc.) |