Store design and visual merchandising : creating store space that encourages buying / Claus Ebster and Marion Garaus.

In an age of self-service stores, saturated markets, and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on sugges...

Full description

Bibliographic Details

Main Author:	Ebster, Claus
Other Authors:	Garaus, Marion
Language:	English
Published:	New York, NY : Business Expert Press, 2011.
Edition:	First edition.
Series:	Business Expert Press consumer behavior collection.
Subjects:	Display of merchandise. Stores, Retail > Design and construction.
Physical Description:	204 pages : illustrations ; 23 cm.
Format:	Book