Engagement marketing : how small business wins in a socially connected world / Gail F. Goodman.

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"A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and client...

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Bibliographic Details
Main Author: Goodman, Gail F., 1960-
Language:English
Published: Hoboken, N.J. : Wiley, [2012], ©2012.
Subjects:
Internet marketing.
Small business marketing.
Online social networks.
Social media.
Physical Description:xxii, 198 pages : illustrations ; 24 cm
Format: Book

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