Marketing plans : a complete guide in pictures / Malcolm McDonald and Peter Morris.

Bibliographic Details
Main Author: McDonald, Malcolm
Other Authors: Morris, Peter, 1931-
Language:English
Published: Chichester, U.K. : Wiley, 2012.
Edition:Fourth edition.
Subjects:
Marketing > Planning > Comic books, strips, etc.
Marketing > Management > Comic books, strips, etc.
Genre:
Comic books, strips, etc.
Physical Description:162 pages : illustrations ; 25 cm
Format: Book
Contents:
  • Understanding the marketing process
  • The marketing planning process I
  • The marketing planning process II
  • The customer and market audit
  • The product audit
  • Setting marketing objectives and strategies
  • The communication plan I
  • The communication plan II
  • The pricing plan
  • Place : the distribution and customer service plan
  • Marketing information, forecasting and organization
  • Designing and implementing a marketing planning system.