Packaging baseball : how marketing embellishes the cultural experience / Mathew J. Bartkowiak and Yuya Kiuchi.

"This work examines the realities of baseball as an economic force and a product of popular culture, exploring such topics as the importance of music and giveaways, MLB's relationship with the media, the marketing of game-used memorabilia, the role of the National Baseball Hall of Fame, and the real...

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Bibliographic Details
Main Author:	Bartkowiak, Mathew J.
Other Authors:	Kiuchi, Yuya
Language:	English
Published:	Jefferson, N.C. : McFarland & Co., [2012], ©2012.
Subjects:	Major League Baseball (Organization) Baseball > Economic aspects. Baseball > Management. Baseball > Social aspects.
Local Note:	MSU Stanley C. and Selma D. Hollander Faculty Book Collection
Physical Description:	x, 206 pages ; 23 cm
Format:	Book

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