Media audiences : effects, users, institutions, and power / John L. Sullivan.

Bibliographic Details
Main Author: Sullivan, John L. (John Lawrence), 1945-
Language:English
Published: Thousand Oaks, Calif. : SAGE Publications, [2013], ©2013.
Subjects:
Physical Description:xvi, 263 pages : illustrations ; 24 cm
Format: Book

MARC

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100 1 |a Sullivan, John L.  |q (John Lawrence),  |d 1945-  |0 http://id.loc.gov/authorities/names/n80001756 
245 1 0 |a Media audiences :  |b effects, users, institutions, and power /  |c John L. Sullivan. 
260 |a Thousand Oaks, Calif. :  |b SAGE Publications,  |c [2013], ©2013. 
300 |a xvi, 263 pages :  |b illustrations ;  |c 24 cm 
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504 |a Includes bibliographical references and index. 
505 0 |a History and concepts of the audience -- Effects of media messages -- Public opinion and audience citizenship -- Media ratings and target marketing -- Uses and gratifications -- Interpreting and decoding mass media texts -- Reception contexts and media rituals -- Media fandom and audience subcultures -- Online, interactive audiences in a digital media world -- Conclusion: audience agency in new contexts. 
650 0 |a Mass media  |x Audiences.  |0 http://id.loc.gov/authorities/subjects/sh85081864 
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