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OCoLC |
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20220616051230.0 |
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120917t20132013caua b 001 0 eng |
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|a 2012037087
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|a 9781412970426 (pbk. : acid-free paper)
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|a 1412970423 (pbk. : acid-free paper)
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|a (CaEvSKY)sky253446378
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|a (OCoLC)793225278
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|a DLC
|b eng
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|a EEMR
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|a P96.A83
|b S85 2013
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082 |
0 |
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|a 302.23
|2 23
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100 |
1 |
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|a Sullivan, John L.
|q (John Lawrence),
|d 1945-
|0 http://id.loc.gov/authorities/names/n80001756
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245 |
1 |
0 |
|a Media audiences :
|b effects, users, institutions, and power /
|c John L. Sullivan.
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260 |
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|a Thousand Oaks, Calif. :
|b SAGE Publications,
|c [2013], ©2013.
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300 |
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|a xvi, 263 pages :
|b illustrations ;
|c 24 cm
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336 |
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|a text
|b txt
|2 rdacontent
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337 |
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|a unmediated
|b n
|2 rdamedia
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338 |
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|a volume
|b nc
|2 rdacarrier
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504 |
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|a Includes bibliographical references and index.
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505 |
0 |
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|a History and concepts of the audience -- Effects of media messages -- Public opinion and audience citizenship -- Media ratings and target marketing -- Uses and gratifications -- Interpreting and decoding mass media texts -- Reception contexts and media rituals -- Media fandom and audience subcultures -- Online, interactive audiences in a digital media world -- Conclusion: audience agency in new contexts.
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650 |
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0 |
|a Mass media
|x Audiences.
|0 http://id.loc.gov/authorities/subjects/sh85081864
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907 |
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|y .b98319450
|b 160828
|c 121218
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|g cau
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|i 2
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|s 8a9aff51-ce34-584f-9db3-93917f0e7ff7
|t 0
|
952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Remote Storage
|d MSU Remote Storage
|t 0
|e P96.A83 S85 2013
|h Library of Congress classification
|i Printed Material
|m 31293032930376
|n 1
|