Lifestyle brands : a guide to aspirational marketing / by Stefania Saviolo, Antonio Marazza.

Bibliographic Details

Main Author:	Saviolo, Stefania
Other Authors:	Marazza, Antonio
Language:	English
Published:	Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013.
Subjects:	Branding (Marketing) Product management. Lifestyles. Consumer behavior.
Physical Description:	xiv, 141 pages
Format:	Book