Lifestyle brands : a guide to aspirational marketing / by Stefania Saviolo, Antonio Marazza.

Bibliographic Details
Main Author: Saviolo, Stefania
Other Authors: Marazza, Antonio
Language:English
Published: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013.
Subjects:
Physical Description:xiv, 141 pages
Format: Book

MARC

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650 0 |a Lifestyles.  |0 http://id.loc.gov/authorities/subjects/sh85076848 
650 0 |a Consumer behavior.  |0 http://id.loc.gov/authorities/subjects/sh87006429 
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