Global luxury trends : innovative strategies for emerging markets / Jonas Hoffmann, Associate Professor of Marketing, SKEMA Business School, Ivan Coste-Manière Professor of Marketing, SKEMA Business School, [and other contributors].

Bibliographic Details
Main Author: Hoffmann, Jonas, 1977-
Other Authors: Coste-Manière, Ivan
Language:English
Published: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.
Subjects:
Luxury goods industry.
Luxuries > Marketing.
Physical Description:xii, 263 pages : illustrations ; 24 cm
Format: Book

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