Advertising and anthropology : ethnographic practice and cultural perspectives / Timothy de Waal Malefyt and Robert J. Morais.

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"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experien...

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Bibliographic Details
Main Author:	Malefyt, Timothy de Waal
Other Authors:	Morais, Robert J.
Language:	English
Published:	London : Berg Publishers, 2012.
Edition:	English edition.
Subjects:	Advertising > Social aspects. Anthropology. Marketing research. SOCIAL SCIENCE / Anthropology / Cultural. SOCIAL SCIENCE / Sociology / General. BUSINESS & ECONOMICS / Industries / Media & Communications Industries. BUSINESS & ECONOMICS / Advertising & Promotion.
Physical Description:	xiii, 186 pages : illustrations ; 24 cm
Format:	Book

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