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|a 9780203085684 (ebook)
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|a 020308568X (ebook)
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|a 9780415521611 (hardback)
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|a DLC
|b eng
|c DLC
|d YDX
|d BTCTA
|d YDXCP
|d OCLCO
|d CDX
|d UKMGB
|d BWK
|d YNK
|d IUL
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|a pcc
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|a HF5416.5
|b .I586 2013
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|a 658.8/16
|2 23
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| 245 |
0 |
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|a Innovation in pricing :
|b contemporary theories and best practices /
|c edited by Andreas Hinterhuber and Stephan Liozu.
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| 260 |
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|a London ;
|a New York :
|b Routledge,
|c 2013.
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| 300 |
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|a xix, 416 pages :
|b illustrations ;
|c 24 cm
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
0 |
|g Part I.
|t Introduction:
|g 1.
|t Innovation in pricing: introduction /
|r Andreas Hinterhuber and Stephan Liozu --
|g Part II.
|t Innovation in Organizing the Pricing Function:
|g 2.
|t The organizational design of the pricing function in firms: a center-led management approach /
|r Stephan M. Liozu and Kellie Ecker;
|g 3.
|t Organizational barriers and the implementation of customer value map analysis: a case study of a global manufacturing firm in the polymer technology industry /
|r Niklas L. Hallberg and Linn Andersson;
|g 4.
|t CEO championing of pricing and the impact on firm performance /
|r Stephan M. Liozu, Andreas Hinterhuber, Sheri Perelli and Toni M. Somers;
|g 5.
|t Who is in charge of value?: the emerging role of chief value officer /
|r Ron J. Baker and Stephan M. Liozu;
|g 6.
|t B2B pricing systems: proving ROI /
|r Mark Stiving --
|g Part III.
|t Innovation in Pricing Strategy:
|g 7.
|t Innovation in B2B pricing /
|r Rafael Farrés;
|g 8.
|t Why segmentation matters /
|r Linda Trevenen;
|g 9.
|t The five fundamental value factors /
|r Ralf Drews;
|g 10.
|t The journey to pricing excellence: the case of a mid-sized manufacturing firm /
|r W. Michael Crouch and Greg Hunsicker;
|g 11.
|t Pricing processes in fast paced business-to-business settings /
|r Magnus Johansson;
|g 12.
|t Pricing due diligence in the mergers and acquisition process /
|r David Dvorin, Jered W. Haedt and Vernon E. Lennon;
|g 13.
|t Busting the four fatal myths in pricing /
|r Nelson Hyde;
|g 14.
|t Creating and communicating customer value: how companies can set premium prices that customers are willing to pay /
|r Todd Snelgrove;
|g 15.
|t Pricing strategies for recessionary times /
|r Fernando Resende;
|g 16.
|t A zero-based approach to the pricing strategy /
|r Roberto Bedotto --
|g Part IV.
|t Innovation in Pricing Tactics:
|g 17.
|t Using economic value communication to bend business-to-business buyers' value perceptions /
|r Christopher D. Provines;
|g 18.
|t Value: distilling the essence /
|r Harry Macdivitt;
|g 19.
|t Innovation in determining willingness to pay for B2B /
|r Niels Biehn and Craig Zawada;
|g 20.
|t Cross functional collaboration in value-based pricing /
|r Steven Forth;
|g 21.
|t Implementing effective pricing strategies: tools for tracking prices /
|r Richard Coopolse;
|g 22.
|t Winning on the margin: the B2B value imperative /
|r Mike Moorman;
|g 23.
|t The thick and thin tails of pricing /
|r Darren Huxol --
|g Part V.
|t Psychological Aspects of Pricing:
|g 24.
|t Behavioral aspects of pricing /
|r Ben Lowe, Julian Lowe, and David Lynch;
|g 25.
|t Research on odd prices: dead end or field of potential innovation? /
|r Carmen Balan;
|g 26.
|t Consumer psychology and software pricing /
|r Anshu Jalora --
|g Part VI.
|t The Next Frontier:
|g 27.
|t The next frontier of the pricing profession /
|r Kevin Mitchell.
|
| 650 |
|
0 |
|a Pricing.
|0 http://id.loc.gov/authorities/subjects/sh85106617
|
| 650 |
|
0 |
|a Marketing
|x Technological innovations.
|0 http://id.loc.gov/authorities/subjects/sh2010100309
|
| 700 |
1 |
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|a Hinterhuber, Andreas.
|0 http://id.loc.gov/authorities/names/n2012028597
|
| 700 |
1 |
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|a Liozu, Stephan.
|0 http://id.loc.gov/authorities/names/n2012028599
|
| 907 |
|
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|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5416.5 .I586 2013
|h Library of Congress classification
|i Printed Material
|m 31293007461696
|n 1
|
