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|a 2012031573
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|z 9780203071663 (ebook)
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|a 9780415783330 (hbk.)
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|a 041578333X (hbk.)
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|a 9780415783347 (pbk.)
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|a 0415783348 (pbk.)
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|a EEMR
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|a HF5415.12.A35
|b M37 2013
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0 |
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|a 658.80096
|2 23
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| 245 |
0 |
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|a Marketing management and strategy :
|b an African casebook /
|c Edited by George Tesar and John Kuada.
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| 263 |
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|a 1303.
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| 264 |
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1 |
|a Abingdon, Oxon :
|b Routledge,
|c 2013.
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| 300 |
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|a xviii, 257 pages.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources.
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| 650 |
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|a Marketing
|z Africa.
|0 http://id.loc.gov/authorities/subjects/sh85081333
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| 650 |
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|a Marketing
|x Management
|v Case studies.
|0 http://id.loc.gov/authorities/subjects/sh2008107424
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| 650 |
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|a Strategic planning
|z Africa
|v Case studies.
|0 http://id.loc.gov/authorities/subjects/sh85128511
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| 700 |
1 |
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|a Tesar, George.
|0 http://id.loc.gov/authorities/names/n81107363
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| 700 |
1 |
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|a Kuada, John.
|0 http://id.loc.gov/authorities/names/n00092517
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|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Remote Storage
|d MSU Remote Storage
|t 0
|e HF5415.12.A35 M37 2013
|h Library of Congress classification
|i Printed Material
|m 31293032897971
|n 1
|
