Marketing management and strategy : an African casebook / Edited by George Tesar and John Kuada.

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Bibliographic Details
Other Authors: Tesar, George
Kuada, John
Language:English
Published: Abingdon, Oxon : Routledge, 2013.
Subjects:
Marketing > Africa.
Marketing > Management > Case studies.
Strategic planning > Africa > Case studies.
Genre:
Case studies.
Physical Description:xviii, 257 pages.
Format: Book

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