Contagious : why things catch on / Jonah Berger.

Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Bibliographic Details
Main Author:	Berger, Jonah
Language:	English
Published:	New York : Simon & Schuster, [2013], ©2013.
Edition:	First Simon & Schuster hardcover edition.
Subjects:	Consumer behavior. Popularity > Economic aspects. Viral marketing. New products. SOCIAL SCIENCE / Sociology / General. BUSINESS & ECONOMICS / Marketing / General.
Online Access:	Connect to: Publisher description - All users (Cataloging @ Library of Congress)
Physical Description:	viii, 244 pages : illustrations ; 23 cm
Variant Title:	Why things catch on.
Format:	Book

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Online Access

Connect to: Publisher description - All users (Cataloging @ Library of Congress)