Expanding the donor base in higher education : engaging non-traditional donors / [edited by] Noah D. Drezner.

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"Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, inclu...

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Bibliographic Details
Other Authors: Drezner, Noah D. (Editor)
Language:English
Published: New York : Routledge, 2013.
Subjects:
Educational fund raising > United States.
College benefactors > United States.
EDUCATION / General.
EDUCATION / Aims & Objectives.
EDUCATION / Higher.
Physical Description:214 pages ; 23 cm
Format: Book

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