Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris.
This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental c...
| Uniform Title: | Required reading range. Course reader.
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| Main Author: | |
| Language: | English |
| Published: |
Lausanne, Switzerland : La Vergne, TN :
Ava Academia ; Distributed in the U.S. & Canada by Ingram Publisher Services,
[2011], ©2011.
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| Series: | Required reading range. Course reader.
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| Subjects: | |
| Physical Description: | 207 pages : illustrations (chiefly color) ; 30 cm. |
| Format: | Book |
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