BRICS and beyond : executive lessons on emerging markets / Stephanie Jones.

Bibliographic Details
Main Author: Jones, Stephanie, 1957-
Language:English
Published: Chichester, West Sussex : Wiley, 2012.
Subjects:
Physical Description:xi, 287 pages ; 24 cm
Format: Book

MARC

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245 1 0 |a BRICS and beyond :  |b executive lessons on emerging markets /  |c Stephanie Jones. 
260 |a Chichester, West Sussex :  |b Wiley,  |c 2012. 
300 |a xi, 287 pages ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index. 
650 0 |a International business enterprises  |z Developing countries.  |0 http://id.loc.gov/authorities/subjects/sh2008104501 
650 0 |a Social responsibility of business  |z Developing countries.  |0 http://id.loc.gov/authorities/subjects/sh90005735 
650 0 |a Diversity in the workplace  |z Developing countries.  |0 http://id.loc.gov/authorities/subjects/sh94007733 
650 0 |a Industrial management  |z Developing countries.  |0 http://id.loc.gov/authorities/subjects/sh85065889 
651 0 |a BRIC countries  |x Foreign economic relations.  |0 http://id.loc.gov/authorities/subjects/sh2011004321 
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