Measuring marketing : 110+ key metrics every marketer needs / John A. Davis.

Bibliographic Details
Main Author:	Davis, John, 1960 February 17- (Author)
Language:	English
Published:	Singapore : John Wiley & Sons Singapore Pte. Ltd., [2013]
Edition:	Second edition.
Subjects:	Marketing > Evaluation. Marketing research. Marketing > Mathematical models.
Physical Description:	xxii, 344 pages : illustrations ; 26 cm
Variant Title:	110+ key metrics every marketer needs. One hundred ten plus key metrics every marketer needs. One hundred and ten plus key metrics every marketer needs.
Format:	Book

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