Marketing and designing the tourist experience / Isabelle Frochot and Wided Batat.
The topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case mate...
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Language: | English |
Published: |
Woodeaton, Oxford :
Goodfellow,
[2013], ©2013.
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Physical Description: | viii, 218 pages : illustrations ; 25 cm |
Format: | Book |
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