Marketing and designing the tourist experience / Isabelle Frochot and Wided Batat.

The topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case mate...

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Bibliographic Details
Main Author: Frochot, Isabelle
Other Authors: Batat, Wided
Language:English
Published: Woodeaton, Oxford : Goodfellow, [2013], ©2013.
Subjects:
Physical Description:viii, 218 pages : illustrations ; 25 cm
Format: Book

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